The opportunities that exist in the sustainable, renewable and eco-friendly business proposed in this venture are very exciting.  It is important to cease these opportunities NOW, but to do so by maintaining an eco-responsibility and remaining LEAN in both organization and impact.  Sustainability is defined as "meeting the needs of the present without compromising the ability of future generations to meet their own needs."  Sustainable business development and addressing environmental concerns is not only the cost of doing business, but is a potent source of competitive advantage.  If we embrace these concepts we can effectively realize the advantages: efficient process and systems, improvements to productivity, new market opportunities with both current and future impact.  The values set forth  develop trust, apply integrity and service quality through careful analysis, owner awareness (education) and innovative solutions.  Sustainability is not a luxury it is OUR responsibility.  It feels good lead by example and to help others understand how important it is to “do the right thing.”